Sun Life empowers business owners to soar in the Year of the Dragon Three Expert Insights from Francis Kong and Rex Mendoza

　　MANILA, PH – Sun Life Philippines, the first and longest-standing life insurance company in the Philippines,  ignited a spirit of entrepreneurial ambition at its recently held event, “Unleashing the Dragon in You: Business  and Financial Health Check for Winning 2024”.  

　　The event provided valuable insights and actionable strategies from two renowned guest speakers, Francis  Kong and Rex Mendoza.  

　　“Empowering business owners with the knowledge and tools they need to thrive is part of our commitment  to help our clients achieve lifetime financial security,” said Cary Casipit, Head of Client Segments Marketing  of Sun Life Philippines. “We believe that by connecting with them with renowned speakers and fostering a  supportive community, we can enable them to achieve their full potential。”  

　　More than 300 attendees, representing a diverse range of industries, engaged with business experts. The  informative sessions highlighted key themes, such as:  

　　1. Doing business now is all about building communities.  

　　As Francis Kong said during the event, “Today, we don’t create our brands; our clients are the ones  who create it。” Businesses are increasingly recognizing the power of building communities. This  involves fostering connections and shared experiences with customers, creating a sense of belonging  and shared values. Beyond selling, this approach cultivates customer satisfaction and loyalty. No 

　　matter what stage your business is in, at the end of the day, success is marked by strong customer  focus.  

　　2. Financial wellness is built on a sound investment strategy.  

　　At the event, Rex Mendoza talked about the importance of financial wellness in the context of  business. As a business owner, achieving financial wellness involves more than just securing profits;  it’s about fostering stability and growth for the long term. Strategic investing plays a crucial role in  achieving this, as this provides a more goal-focused approach. This is where a financial advisor comes  in, as they will be there to help business owners come up with an investment strategy built on  diversification, risk management, and sustainability.  

　　3. Success without succession is failure.  

　　While achieving financial success for a business is crucial, it can be considered a hollow victory  without a plan for its continuation. Both Francis Kong and Rex Mendoza emphasized the importance  of succession planning during the event. By implementing a thorough succession plan, businesses  can cultivate talented individuals equipped to carry the torch, ensuring the company’s longevity.  

　　“At Sun Life, our clients are at the heart of everything we do. This is why we came up with the Sun Future Proof program, Sun Life’s financial planning approach that was developed specifically for business owners.  The program covers both personal and business goals and was designed to address financial needs at  different stages of the business,” said Casipit.  

　　To know more about Sun Life’s Sun Future Proof program, please visit https://sunlife.co/futureproofbusiness.