DTI Kicks Off 2026 Trade Fair Calendar with Bagong Pilipinas National Trade Fair

　　Celebrating Filipino creativity, enterprise, and innovation, the Department of Trade and Industry’s Bureau of Market Development and Promotions (DTIBMDPO) will open the 2026 national trade fair calendar with the DTI-Bagong Pilipinas National Trade Fair, happening from February 18 to 22, 2026 at the Megatrade Halls 1–3 of SM Megamall in Mandaluyong City.  

　　The event brings together the country’s best MSMEs under one dynamic marketplace, serving as a key platform for expanding market access, strengthening buyer linkages, and promoting high-quality locally made products in line with the Bagong Pilipinas and Tatak Pinoy strategies. Admission to the fair is free and open to the public. 

　　Building on a Year of Strong Results  

　　In 2025, DTI-BMDPO, in partnership with industry stakeholders, successfully delivered ten DTI– Bagong Pilipinas national trade fairs, alongside strategic international participations across  priority sectors.  

　　Across these national fairs, participating enterprises generated a combined Php 665.13 million in  cash sales, confirmed orders, and ongoing negotiations, directly benefiting 1,774 MSMEs  nationwide. Collectively, the fairs attracted more than 190,000 buyers and visitors, significantly  expanding market reach for Filipino products and strengthening domestic value chains. 

　　According to DTI-BMDPO, these results demonstrate the effectiveness of sustained trade-fair  programming in moving MSMEs beyond one-time transactions toward longer-term market  relationships and brand growth。

　　A Curated Showcase of Sustainable Filipino Products  

　　The 2026 National Trade Fair will present a curated selection of eco-friendly, design-driven, and  high-value Filipino products for buyers, entrepreneurs, and conscious consumers. In  collaboration with the DTI Regional and Provincial Offices, the trade show will bring together  300 exhibitors who are ready to supply a wide range of product requirements of retailers,  distributors, resellers, exporters and the general consumers.  

　　A major highlight of the fair is the upgraded Philippine Sustainability Pavilion, featuring  furniture, textiles, fashion, and handicrafts made from coconut-based materials, engineered  bamboo, natural fibers, plant-based dyes, and native grasses sourced from regions across the  country. Innovative uses of recyclable and reusable materials will also be showcased, transformed  into functional pieces for homes, offices, and commercial spaces. 

　　Beyond the exhibition floor, visitors and aspiring entrepreneurs can take part in learning sessions  on business development, logistics management, and environmental sustainability. Visitors can  also enjoy the daily live activities such as craft workshops, product demonstrations, and cultural  performances. These activities aim to deepen appreciation for Filipino creativity while  highlighting the techniques, materials, and traditions behind locally made products. 

　　Strengthening B2B Sourcing Through Buyer’s Day 2026  

　　Complementing the National Trade Fair is DTI Buyer’s Day 2026: Sourcing and Connections, a  dedicated pre-event activity designed to strengthen business-to-business (B2B) sourcing,  networking, and partnership-building between MSMEs and institutional buyers. 

　　Buyer’s Day 2026 will serve as a venue to show appreciation to institutional partners and  corporate buyers, particularly those who have consistently supported the DTI’s trade events.  

　　Together, the National Trade Fair and Buyer’s Day form an integrated platform that connects  MSMEs with both consumer and institutional markets, reinforcing DTI-BMDPO’s market-driven  approach to enterprise development. 

　　Trade Fairs as Engines of MSME Growth  

　　DTI-BMDPO’s trade fairs function as more than retail platforms. They serve as engines of MSME  development, enabling enterprises to test products, refine branding, adjust pricing strategies, and  respond to consumer demand in real time. 

　　Large-scale national fairs deliver broad visibility and high foot traffic. For many participants,  repeated exposure across multiple fairs has translated into stronger sales performance and  improved readiness for both domestic and export markets。

　　DTI-BMDPO Supervising Head Asec. Nylah Rizza Bautista noted that the 2026 trade fair calendar  strengthens both retail and B2B market linkages. “With thirteen trade shows planned for 2026,  we are strengthening the trade fair program as a system—one that combines consumer-facing  platforms with buyer sourcing and networking opportunities. This approach enables MSMEs to  move beyond single-event participation toward sustained market integration,” she said. 

　　Anchored on the Bagong Pilipinas Vision  

　　Anchored on the Bagong Pilipinas agenda, the 2026 National Trade Fair reflects DTI’s continuing  commitment to sustainable production, elevated Filipino design, and inclusive market access for  MSMEs. As the opening event of the 2026 trade fair calendar, it sets the tone for a year focused on  stronger buyer engagement, expanded sourcing opportunities, and more meaningful business  outcomes for Filipino enterprises. 

　　Whether sourcing sustainable products, exploring B2B partnerships, or discovering proudly  Filipino innovations, the 2026 DTI-Bagong Pilipinas National Trade Fair offers a dynamic  platform where sustainability, creativity, and enterprise converge. 

　　To know more about the upcoming 2026 DTI-Bagong Pilipinas trade fairs, follow their social  media accounts on Facebook (@BDTP)， Instagram (@dti.bmdpo)， X (@DTI_BMDPO). You may  also email bmdpo@dti.gov.ph for more information。