Where Friendship Meets Adventure: Sanrio & Pokémon Celebrate Collecting Culture

　　Fans of all ages are invited to step into a world of cuteness, adventure, and creativity at the Sanrio & Pokémon Collectible Craze, an immersive event celebrating two of the most beloved global franchises. Happening from February 19 to March 1, 2026, at the Main Mall Atrium of SM Mall of Asia, the experience brings together event’s first to launch collectibles, interactive play zones, and picture-perfect installations designed to delight families, collectors, and pop culture enthusiasts. 

　　The event features several Diorama Showcase of collectible figures, a free play area for creative block building, and Instagram-worthy installations for memorable photo moments. Guests can also explore and purchase the latest collectibles at the retail section in partnership with Toy Kingdom. 

　　Designed to inspire creativity, nostalgia, and shared fun, the activation invites mallgoers to explore, play, collect, and celebrate their favorite characters. Admission is free. 

　　Keepplay is also expanding it’s line to anime collectibles such as Haikyu and Jujutsu Kaisen while Moetch rebrands to Minilike offering kawaii-worthy items from collectibles to girls accesories.