SM Cares Leads Push for Sustainable, Bike-Friendly Cities

　　More than 2,000 cyclists and advocates celebrate World Bicycle Day together at SM Cares’ Pedal Power

　　Cyclists all over the country celebrate World Bicycle Day at their most-loved SM Supermalls, championing biking not just as a sustainable mode of transportation but an empowering activity that helps build healthier habits。

　　Every ride can move more than a person. It can move a community toward cleaner air, healthier habits, and a more connected future。

　　In celebration of World Bicycle Day 2026, SM Cares mounted Pedal Power on June 6, 2026 across SM’s network of most-loved malls, bringing empowered communities of cyclists, families, advocates, partners, and mall communities in a nationwide celebration of sustainable mobility。

　　Anchored on SM Cares’ commitment to environmental sustainability under the SM Green Movement, Pedal Power championed cycling as a practical and meaningful response to transportation challenges such as accessibility, traffic, and fuel costs as well as climate change. More than a celebration of biking, the initiative served as a platform for dialogue, action, and community participation toward greener and more bike-friendly cities。

　　Celebrity cycling enthusiast and World Bicycle Day Youth and Community advocate Alden Richards encouraged bikes to take on sustainability and active mobility。

　　Under the theme “Pedal Power: Building Bike-Friendly Communities Together” the main celebration at SM City Marikina counted above 800 participants and featured a 15-kilometer community bike ride led by celebrity cycling enthusiast and World Bicycle Day Youth and Community Advocate, Alden Richards. Additionally, the main celebration featured Mobility Talks where Richards also inspired guests to take on sustainability and active mobility, along with raffles and giveaways。

　　“We are united with cycling advocates and the local government in the pursuit of active mobility because we care about our health and the air we breathe. Through Pedal Power we see that the hope to make our cities more open, more connected, and more livable for everyone has only grown,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. 

　　Alongside the main activation in Marikina, SM malls nationwide joined the celebration through localized community rides, sustainability activities, and bike-friendly initiatives. Participating locations included SM City San Mateo, SM City Masinag, SM Center Antipolo Downtown, SM City San Lazaro, SM City Clark, SM City Olongapo Central, SM City Tanza, SM City Lucena, SM Seaside City Cebu, and The Podium, which hosted a special Book Nook bike activity。

　　Across participating malls, World Bicycle Day activities included community bike ride-outs open to all ages and skill levels, bike safety clinics and push bike activities for children, helmet fitting and road safety sessions, storytelling and indoor bike activities at Book Nook, and other mall activations such as Ride for Pride and Padyak Para sa Kalikasan。

　　Pedal Power is part of SM Cares’ broader commitment to advancing sustainable mobility, environmental stewardship, health and wellness, and community building. Through continued investment in bike-friendly spaces and meaningful partnerships, SM is helping shape a future where cycling is not only accessible but becomes a more visible and valued part of everyday life in communities across the country。