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Sun Life Foundation and AHA! Behavioral Design bag two wins at 60th Anvil Awards

2025年02月12日 23:22 稿件来源:菲律賓商報   【字体:↑大 ↓小

稿件来源:菲律賓商報

2025年02月12日 23:22

  Sun Life Foundation and AHA! Behavioral Design® receive the Grand Anvil Award at the 60th Anvil Awards 

  MANILA, PH – February 2025 – Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation) and  its implementing partner, AHA! Behavioral Design®(AHA! BD), were recently recognized at the 60th Anvil  Awards after Sun Pera-Aralan, the first behavioral finance program for public school teachers in the  Philippines, won both the Grand Anvil Award and the Gold Anvil Award.  

  Sun Pera-Aralan was launched in 2018 by the Sun Life Foundation in response to the PHP 300 billion debt  crisis faced by public school teachers. The program has taken a one-of-a-kind approach by employing  behavioral science to promote and develop positive and practical daily money habits that do not disrupt  the teacher’s routine.  

  The program’s primary tool, the Peso Sobre aids teachers in effectively managing their cash flow. By  properly allocating their monthly salary to fixed and variable expenses, it helps them avoid going over  budget or incurring unplanned debts. The program also fosters an online and on-ground community of  practice, where participating teachers can interact and encourage each other in applying behavioral  finance in their daily money management habits.  

  Currently, Sun Pera-Aralan has reached 108,000 public school teachers across the country. This 2025, Sun  Pera-Aralan aims to reach 130,000 teachers in time for Sun Life Philippines’ 130th anniversary. 

  "We humbly thank the Public Relations Society of the Philippines for this great honor and recognition,"  said Kristine Millete, Executive Director of the Sun Life Foundation. "This has further inspired us to  continue advocating for financial literacy, so that more Filipinos will achieve lifetime financial security."  

  “Sun Life Foundation's daring in trying out behaviorally informed, practical, and scalable solutions has  opened up new approaches for changemakers. One of which is Behavioral Science, that leverages human 

  behavior for a successful landing of strategies – especially in last-mile behaviors。” said Leinard Ramos,  Principal and Chief Marketing Officer of AHA! BD. 

  The 60th Anvil Awards Gabi ng Parangal was attended by Benedict Sison, Sun Life Philippines CEO &  Country Head and Sun Life Foundation Chairman; Kristine Millete, Sun Life Foundation Executive Director;  Kara David, Sun Life Foundation Independent Trustee; Aleister Cruz, Sun Life Philippines Chief Strategy  and Enablement Officer and Sun Life Foundation Trustee; Timothy John Agulto, AHA! BD’’s Chief  

  Operating Officer; and Cidee Despi, AHA! BD’s Program Manager. 

  Sun Pera-Aralan has received numerous awards since it began, including the First Gawad Kaagapay Award  for Financial Literacy and the Most Outstanding Stakeholder Award from the Schools Division Office of  Quezon City. It also received the Award of Excellence in the Philippine Quill Excellence Awards and CSR  Guild Award Outstanding CSR Project in Financial Inclusion. 

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