How % ARABICA Philippines Turned its 3rd Anniversary into a Sustainability Initiative

　　MANILA, PHILIPPINES – % ARABICA Philippines celebrated its third anniversary by expanding "A Cup For Earth," its ongoing sustainability initiative that encourages customers to make a positive environmental impact through every cup of coffee。

　　Originally launched in April 2025, A Cup For Earth began by collecting used % ARABICA cups and donating them to urban farmers, where they were repurposed into seedling pots to support local planting initiatives. This year, the brand expanded the project by introducing a new reforestation component in celebration of its third anniversary。

　　As part of this year's initiative, every cup purchased from July 21 to 23, 2026 at % ARABICA Manila Mitsukoshi BGC contributed to the planting of one tree. The project was made possible through a partnership with the Goodhands Foundation in support of the MASAKA Community, part of the Dumagat-Remontado Indigenous Peoples in Antipolo, Rizal。

　　The anniversary initiative reflects % ARABICA Philippines' continued commitment to creating meaningful impact beyond coffee by supporting environmental conservation and community-driven sustainability efforts. Through initiatives like A Cup For Earth, the brand hopes to inspire customers to see how simple, everyday choices can contribute to a greener future。

　　More cups. More trees. More impact。

　　Find @arabica_ph on Instagram to learn more。