Yiwu Turns into a Global Livestreaming Studio!
稿件来源:菲律賓商報
2026年10月21日 21:59
10月20日上午
“万国主播进市场”
全球跨境直播活动启动
On the morning of October 20,
"Global Influencers Showcase Yiwu Market"
Livestreaming Event was launched。
活动以“种草世界超市”为主题,来自意大利、哈萨克斯坦、乌干达、埃及、秘鲁等国家的50余名外籍主播走进义乌全球数贸中心和Yiwu Selection品牌集合店,通过跨境直播向全球推介义乌好货。
With the theme of "Seeding the World's Supermarket", the event brought together more than 50 foreign influencers from countries including Italy, Kazakhstan, Uganda, Egypt, and Peru. They visited the Yiwu Global Digital Trade Centre and the Yiwu Selection store, promoting quality Yiwu products to the world through cross-border livestreaming。

据悉,此次活动由义乌“一带一路”国际传播中心举办,旨在借助外籍主播的多语种镜头推介义乌市场,推动“世界超市”变身为“世界直播间”,实现品牌出海与客流引入双向对接,同时为全球主播提供一站式直播选品服务。
It is reported that the event was organized by the Yiwu Belt and Road International Communication Center. It aims to leverage the multilingual lenses of foreign influencers to promote the Yiwu Market, transform the "World's Supermarket" into a "Global Livestreaming Studio", achieve two-way alignment between brand going global and customer traffic attraction, and provide one-stop livestreaming product selection services for global influencers。

上午9时30分
外籍主播携带直播设备
从义乌全球数贸中心
一楼时尚珠宝区出发
走进不同楼层、不同区域
全方位展示创意商品
智能科技产品和时尚单品
沉浸式体验义乌市场
通过多语种开启全球跨境直播
At 9:30 a.m., the foreign influencers set off with their livestreaming equipment from the fashion jewelry area on the first floor of the Yiwu Global Digital Trade Centre. They visited different floors and sections to showcase creative products, smart tech products, and fashion items in an all-round way, immersed themselves in the Yiwu Market experience, and launched global cross-border livestreams in multiple languages。

从时尚珠宝到智能科技产品
主播们的镜头一路解锁多元品类
进入智能科技用品展区
科技产品悉数亮相
新奇的功能体验
引得主播们记录下产品演示画面
同步发表至海外社交平台
From fashion jewelry to smart tech products,
the influencers' cameras unlocked a diverse range of categories along the way. Upon entering the smart tech products exhibition area, tech products were all on display, and the novel functional experiences prompted the influencers to record product demonstration footage and simultaneously post it to overseas social media platforms。


逛完义乌全球数贸中心的特色展区,外籍主播们的最后一站来到了Yiwu Selection品牌集合店。这里是义乌优质小商品的集中展示销售窗口,汇聚250家企业、300多个品牌,目前已布局肯尼亚等10个海外网点,覆盖全球五大洲。
After touring the featured exhibition areas of the Yiwu Global Digital Trade Centre, the foreign influencers made their final stop at the Yiwu Selection store. This is a centralized display and sales window for quality Yiwu small commodities, bringing together 250 companies and more than 300 brands. It has so far established 10 overseas outlets in countries including Kenya, covering all five continents。

这场汇聚多国主播的
跨境直播活动
为义乌市场打开了
一扇面向全球的云端窗口
据了解,活动当天
累计跨境直播时长超70小时
海外观看总量约10万人次
This cross-border livestreaming event, bringing together influencers from multiple countries, opened a cloud-based window to the world for the Yiwu Market. It is understood that on the day of the event, the cumulative cross-border livestreaming duration exceeded 70 hours, with total overseas views reaching about 100,000.


