A New Way to Refresh: Rise Energy Pop Grape Brings Flavor, Fun, and Fizz to Today’s Generation

　　There’s a new drink on the scene and it’s bringing a fresh burst of flavor and excitement for today’s generation。

　　Last June 26, Rise Energy Pop officially introduced itself through “A Pop of Surp-RISE,” a vibrant media launch held at SM City Manila. Bathed in playful shades of purple, the venue transformed into a lively, immersive space filled with music, performances, games, and interactive brand experiences. The energetic setup perfectly reflected Rise Energy Pop’s bold and youthful personality, bringing together media, creators, influencers, and special guests for an unforgettable afternoon of spontaneity and fun。

　　Rabin Angeles & Angela Muji with the Rise Energy Pop Brand Marketing Team. (From left) Alexis Gloria, Apple de Belen, Angela Muji, Rabin Angeles, Jo Araullo, and Roma Delos Santos

　　Designed for young people constantly on the go—whether balancing school, work, side hustles, content creation, or social life—Rise Energy Pop was created to fit seamlessly into today’s active and social moments. More than just another beverage, it offers an enjoyable refreshment experience made for everyday moments, big or small。

　　“We noticed that younger consumers, especially Gen Z, are always looking for something new and exciting,” shared Marketing Head Apple de Belen during the launch. “They want drinks that are delicious, refreshing, and bagay sa kanilang fast-paced lifestyle. That inspired us to create something that offers an enjoyable beverage experience。”

　　Leading the brand’s debut is Rise Energy Pop Grape, the first flavor in the lineup. Combining fruity grape flavor with satisfying carbonation, it delivers a playful drinking experience that feels right at home during hangouts, study breaks, gaming sessions, or spontaneous adventures。

　　Senior Brand Manager Joanna Araullo shared that Rise Energy Pop was built with today’s consumers in mind. “When we created Rise Energy Pop, we wanted to offer something more than just a drink. We wanted a brand that naturally fits today’s lifestyle—fun, enjoyable, flavorful, and exciting,” she said。

　　She also explained why grape was chosen as the launch flavor。

　　“For our launch flavor, we chose Grape because it perfectly captures the fun, vibrant, and playful personality of the brand. It’s youthful, exciting, and expressive—exactly the kind of experience we want Rise Energy Pop to deliver. Even its signature purple color reflects the bold and energetic spirit of Rise. We can’t wait for everyone to experience Rise Energy Pop and discover why Sarap Mag-Rise!”

　　At the heart of the brand are three defining experiences: Refreshi-RISE, Yummi-RISE, and Invigo-RISE—capturing the refreshing fizz, delicious flavor, and vibrant spirit that make Rise unique。

　　Refreshi-RISE Booth –  Guests enjoyed striking a pose inside this cute grape-themed photo spot, filled with playful purple vibes, pop-inspired details, and photo-worthy corners perfect for their best snaps. 

　　Yummi-RISE Booth – Guests enjoyed ice-cold Rise Energy Pop Grape in a vibrant sampling space designed for fun and shareable moments. 

　　Invigo-RISE Booth – Guests challenged their reflexes, played the claw machine, and enjoyed fast-paced interactive games filled with fun surprises. 

　　The event also unveiled Rise Energy Pop’s first campaign video featuring brand ambassadors Rabin Angeles and Angela Muji, two rising personalities who embody the brand’s youthful and authentic spirit。

　　Guests also got their first listen to the brand’s catchy anthem, with the memorable hook: “Sarap mag-Rise, Rise Energy Pop Aaahh!”—a playful soundtrack to the spontaneous moments that make life more exciting。

　　By the end of the event, one thing was clear: Rise Energy Pop isn’t just launching a drink—it’s introducing a new refreshment experience for ageneration that values flavor, enjoyment, and living in the moment。

　　Rise Energy Pop Grape is now available in supermarkets, groceries, convenience stores, and sari-sari stores nationwide, making it easier than ever to enjoy a refreshing pop anytime, anywhere。

　　To learn more about Rise Energy Pop and stay updated on the latest brand news, exciting promos, and upcoming activities, follow Rise Energy Pop on Facebook, Instagram, and TikTok。

　　So whether you’re on the go, taking a break, or simply looking for something flavorful and enjoyable, Rise Energy Pop invites everyone to sip, enjoy, and discover why—Sarap Mag-Rise!